Nokia, announce challenge for app developers

Written by FE Online | Updated: Nov 21 2013, 16:33pm hrs
Nokia Windows 8Overall as part of DVLUP, rewards worth Rs 3.5 crores will be up for grab for developers in India. (AP)
Nokia has tied up with mobile advertising exchange to announce a $100,000 Vserv challenge for developers on DVLUP, Nokias new gamification Windows Phone developer rewards program. Earlier, had announced a Windows Phone 8 SDK to enable advertising based monetisation for developers.

As part of the challenge, developers can double a months earnings with cumulative awards of $100,000 to be given out by the end of the year. Overall as part of DVLUP, rewards worth Rs 3.5 crores will be up for grab for developers in India.

To participate, developers can log on to dvlup and upload Windows Phone 8 apps using the Vserv SDK. The service includes a downloadable SDK that allows developers and multi-app publishers to integrate over 10 mobile ad formats. It also enables premium full screen launch, exit ads, Global hybrid mediation and analytics.

Viral Oza, Director Marketing, Nokia India, said he partnership with will help enhance monetisation opportunities for Windows Phone 8 developers. "Developers will not only earn points, empowering them to promote their app, but also create a more transparent and fair app ecosystem where developers are not only in control of their own success but also monetize their content," he said.

Binay Tiwari, Director of Global Marketing & Product at, said monetisation is crucial to develop a sustained innovation cycle. "Through our partnership with Nokia for the DVLUP challenge, our new SDKs advanced capabilities will help developers fast-track monetization of their games and apps. This will drive higher earnings and rewards for developers, thus make a significant impact towards growing the app ecosystem on Windows Phone 8 platform, he added.

Valid apps will then be approved by Nokia, giving developers 250 points for maximum 2 apps. On December 31, will take a snapshot of the revenues earned by developers and reward them with the double money offer.