Kangana will feature in some of the promotional initiatives by Myntra. helping build a strong connect between the brand and its customers across the country. To begin with, the two-time Filmfare award winner will be the face of a young, confident and fashionable brand DressBerry, dedicated to young women. One of the largest selling women's western wear brand in te company, DressBerry was launched in 2013.
DressBerry hosts a wide and diverse range of collection for young women across tops, dresses, jackets, bottoms, jumpsuits, nightwear and accessories, starting at just Rs 249 up to Rs 1999.
With her recent mega hits like Queen, Revolver Rani and her previously unforgettable role in Madhur Bhandarkars Fashion, Myntra saw Kangana as an ideal choice for endorsing its bold and stylish range of apparel and accessories, the e-tailer said in a statement.
Expressing her excitement on the association with Myntra.com and DressBerry, Kangana said, "When I came across DressBerry, I took an instant liking to it. Besides the apparel, it is the attitude of 'Fun, Flirty and Feminine' reflected by the brand that appeals to me."
Myntra, which was acquired by Flikart in May, ventured into private brands in December 2012 and has since developed a strong portfolio of eight private brands including Roadster, HRX by Hrithik Roshan, Sher Singh, Anouk, Kook N Keech and Mast & Harbour among others.
The e-tailer also recently collaborated with the popular Bollywood actor Ranveer Singh for its in-house brand Roadster and Lisa Haydon as its brand ambassador while the ravishing Chitrangda Singh and the charming Abhay Deol, were voted as the Fashion Icon of the Month for May & June, 2014.