Muay Thai attraction unveiled in Bangkok

Written by FE Online | Mumbai | Updated: Dec 17 2013, 00:43am hrs
Muay ThaiReuters
Flying fists, gravity defying kicks and superhuman acts of speed make Muay Thai, or Thai boxing, an exciting element of Thai culture. Visitors can now learn about the origins of the martial art and see exciting displays in nightly shows that will take place at ASIATIQUE The Riverfront, Bangkok's new cultural hub starting January 15, 2014.

Through a combination of fascinating history and amazing athleticism, Muay Thai Live- The Legend Lives explores the roots of Thailand's ancient martial art and brings to life over 300 years of history. Visitors will be entertained with a dazzling combination of hyper-real Muay Thai fights, breathtaking stunts and sweeping drama that will both educate and enthrall.

The stage for the sporting display offers state-of-the-art light and sound technology to ensure that audiences enjoy an immersive Muay Thai experience that really packs a punch.

Muay Thai Live - The Legend Lives acts as a showcase for Thai boxing as a national art and a treasure of the kingdom's heritage. Muay Thai is becoming a trend in India with many young people practicing the martial art as a more recreational form of personal fitness as compared to straightforward gym routines.

Show director Ekachai Uekrongtham, said, "Muay Thai is not only Thailand's national sport, but also a fiercely beautiful, no-nonsense art that combines power, speed and sublime beauty."

When creating and directing Muay Thai Live - The Legend Lives, Ekachai wanted to make it as thrilling, authentic and educational as possible- he and the fighters have worked hard to ensure that all the combat is genuine, and the spectacular kicks and jabs are based on real boxing moves with no tricks.

"Another aim was to ensure that the show is educational for audiences of any age, sex and origin. We want everyone to understand the historical and cultural elements of Muay Thai, whether they are young or old, Thai or foreign, or whether they know a lot about Muay Thai or nothing at all," Uekrongtham added.

The show has been designed to entertain, with imaginative action, atmospheric storytelling, lights, theatrics and music that will ensure an unforgettable and emotional experience for the audience.

Suraphon Svetasreni, governor, Tourism Authority of Thailand (TAT), said, "Muay Thai has enjoyed massive popularity around the word in recent years and many young men and women come here to train in the art with local Muay Thai masters."

He added, "Now the Muay Thai Live - The Legend Lives attraction at ASIATIQUE gives everyone the chance to learn more about this ancient art and its origins which are an important part of the kingdom's culture. Ekachai Uekrongtham is the perfect person to showcase the skills of Thailand's Muay Thai fighters and his new production will entertain, as well as enthrall people from all over the world."

Sethaphan Buddhani, director, TAT Mumbai Office said, I foresee the Indian traveller thoroughly enjoying this new attraction. It incorporates entertainment and drama which will be attractive to all sections of the market - from group travellers, to families and groups of young people and even the educational travel segment.

Muay Thai is among the cultural components that him and his team are looking to promote to the Indian market. Especially since over 60 per cent of arrivals are repeat visitors, new attractions are widely appreciated, he added.

TAT Mumbai plans to partner with The Club Mumbai to host a Muay Thai camp in March 2014. Buddhani commented, I think its a great idea to capitalise on the the popularity that this ancient martial art form has gained in India. Travellers from more mature markets already add a day (sometimes a few days) of Muay Thai training to their itinerary so as to have a more wholesome, culturally-entrenched Thailand experience.