The Mobile Messaging App study conducted on devices between May to June 2014 covered 455 smartphone users in India, it said in a release.
The study showed that 95 per cent of messaging app users in India access messaging apps multiple times in a day, it added. Indians prefer price points that range between Rs 71-129 for making in-app purchases. In-app purchases are usually add-ons like emoticons, games, stickers and virtual currency among others.
While 1 in 5 mobile Internet users have already made an in-app purchase when using a mobile messaging/chat application, about 18 per cent are likely to consider it.
One-third of the users make in-app purchases mainly to get additional features.