Sanjay Kapoor, executive chairman of Micromax, said they are a company that understands the market better and can translate that to their products. "It is time we offered a new operating system and we are the first indian brand to offer a product running on the new windows phone 8.1 OS," he said, calling it the next phase of their journey.
Microsoft India chairman Bhaskar Pramanik says he thinks it is a great partnership because Micromax will leverage the Qualcomm reference designs to bring products at the best price points. "We believe this ushers in a new world of choice for Indian consumers," he added.
Dr Avneesh Agrawal of Qualcomm India said he is confident that this partnership will help make Windows Phone a big success in India.
The phone is powered by a 1.2GHz Qualcomm Snapdragon 200 processor and has 1GB RAM and 8GB internal memory. The phone has an 8MP rear camera and 2000 mAh battery.