Carzonrent has acquired 120 Mercedes-Benz C-Class luxury sedans, making it the single largest corporate fleet deal in the country. The company said the latest addition of 120 Mercedes-Benz C 220CDI cars makes it the only brand with such a large number of luxury cars in its fleet.
The increasing affluence of young Indians, coupled with the strong emergence of the young aspirational customer groups who want the highest levels of comfort and luxury, has led to a huge surge in demand for luxury cars. Carzonrent, which has witnessed a robust demand for luxury travel from their high net worth clients. Keeping this burgeoning demand in mind, Carzonrent would be investing Rs 100 crore in 2014-15 to further strengthen its luxury car fleet.
Talking about the deal, Eberhard Kern, Managing Director & CEO, Mercedes-Benz India said, Carzonrents preference for Mercedes-Benz cars for its exclusive clientele resonates the trust in the Mercedes-Benz brand, which entails safety, reliability, competitive cost of ownership and unmatched residual values that the products offer. We are glad to witness the increasing growth of these customer groups who lead a global lifestyle, are widely travelled, have a taste of luxury and are evolved in their preference.
The personal ground transport segment in India is going through an exciting phase and has seen an exponential growth in recent years.Buoyed by the growing affluence amongst travelers, we have witnessed a significant growth in demand for luxury cars in rented personal transportation. It is with this objective that we have now added 120 Mercedes-Benz C-Class units, which will increase the premium and luxury fleet size to 800 cars and also expand our reach throughout the country,. Rajiv Vij, MD, Carzonrent, said
Carzonrent has presence across 39 cities and over a 100 locations in the county and the company is planning to expand its fleet size to 30,000 cars by 2017.
The C-Class has been one of Mercedes-Benzs most popular models sold globally. The C 220 CDI is equipped with an in-line/4 diesel engine, which enables reduced fuel consumption while delivering high output and torque for driving pleasure.