Significantly, Mercedes Benz sold over 40 per cent of total cars in luxury segment during 2013. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India told here today that of the total 1500 luxury cars sold in Punjab during 2013, Mercdes Benz accounted for 638 cars or more than 40 per cent. Also Punjab accounts for 7 per cent of total Mercedes sales in the country.
About the new dealership, Kern said that facilities include drive-in valet service, a luxurious customer lounge, plush Cafe Mercedes along with 11 cars on display. The accessories and wheel configurator, engaging audio-visual presentation, boutique collection and special play area for children are some of the highlights of the new facility. The other facilities that can be availed by the customers are finance and insurance solutions, a dedicated boutique for accessories and lifestyle merchandise and drivers lounge. Having 15 productive bays that can service up to 560 cars a month and this will allow round the clock support from 50 hand-picked personnel who are well-trained and dedicated to ensure the customers have an enriched car ownership experience. The new City showroom in Chandigarhs Sector 8C will facilitate apart from new car sales, accessories sales and finance and insurance programmes.
Eberhard Kern commented: 2014 is Mercedes-Benzs Year of Excellence where creating benchmark in modern luxury is our key objective. We are amidst one of the most exciting growth phase in the Indian luxury automotive market today as we are the fastest growing luxury car brand in the country. Mercedes-Benz has sold the highest numbers of cars in our history in India, last year.
Raj Naresh Singh, Managing Director, Panjab Motors said that Association with the legendary Three Pointed Star is a matter of immense prestige and we are extremely excited at this partnership. Panjab Motors rich experience in understanding the pulse of the automotive market of Punjab, capability of creating robust infrastructure, prowess in employing trained manpower and proven record in customer delight, makes us confident of providing every customer of Mercedes-Benz with an unmatched luxury car ownership experience. With our new 3S facility in Mohali and the new city showroom in Chandigarh, we begin with a very strong footing in the competitive luxury car market of Punjab and Chandigarh.
Mercedes-Benz today also commenced its Grand Tour of the award winning vehicles comprising the A-Class, E-Class, B-Class and GL-Class. This convoy of gold foiled cars will be visiting 23 cities across India in next 45 days as part of Mercedes-Benz Indias Celebrate Excellence campaign. The convoy will also be visiting Karnal, Chandigarh, Ludhiana and Jalandhar.