McDonald's new 'Happy' mascot dubbed McScary in social media

Written by Reuters | Updated: May 23 2014, 13:43pm hrs
McDonald's restaurant chain says its new "Happy" mascot will bring "fun and excitement" to its children's meals, but social media contend the toothy, red box-shaped character will have the opposite effect. Twitter responses to McDonald's mascot announcement on Monday complain that the animated red Happy Meal box, with its cavernous dark mouth and rows of large white teeth, is scary and will bring children nightmares instead of joy.