Maya Academy Plans Overseas Foray

New Delhi | Updated: Apr 5 2004, 05:30am hrs
The Maya Academy of Advanced Cinematics (MAAC), the advanced multimedia training division of media software production house, Maya Entertainment Ltd, plans to expand its operations both in the domestic market as well as beyond Indian shores this year. While it has finalised plans to open a training centre at Dubai by the middle of this year, other countries it is looking at are Sri Lanka, Nepal, Vietnam, Korea and China. MAAC expects to more than double its turnover by next year, from Rs 5 crore this year to Rs 15 crore by 2005.

In the domestic market, MAAC has a network of 29 centres. There are plans to open one at Noida, besides regional and zonal centres across the country. MAAC began operations in 2001 and is expanding on a franchisee model. Each centre requires an investment of around Rs 20-25 lakh.

The size of the animation market, which is growing at almost 200 per cent, justifies increased focus on the area of training. According to Nasscom estimates, the animation industry will be a Rs 10,000-crore industry by the end of 2008. It has already grown from a size of Rs 820 crore in 1999-2000 to over Rs 2,000 crore. The number of professionals employed has gone up from 15,000 in 1999-2000 to over 30,000 in 2002-03.

In the domestic market, MAAC has a network of 29 centres
Says Maya Entertainment Ltd vice-president Naveen Gupta,At MAAC it has been a case of backward integration: from production to education. What began as an initiative to provide a regular supply of professionals to meet the needs of its parent company, Maya Entertainment Ltd promoted by Ketan Mehta and Deepa Sahihas graduated into a well-entrenched business providing professionals for a range of industry needs.

He adds,Our USP is that we offer more than just training in tools of software. It is a complete hands-on experience ranging from pre-production to post-production, covering cinematography, story-telling, editing, studio lighting etc. A trip to our Mumbai studio and live projects are a part of the course.

With the IT, communication and entertainment industries converging, the usage of graphics and animation is also increasing. Application areas are endless and include films, TV serials and programmes, sensex, weather, ads, computer games, movie titles and Internet sites. Animation includes visual effects, graphic design and Web designing as sub-sections. 3D and visual effects are MAACs forte, not Web designing and print publishing, says MAAC zonal manager, north, Biswajit Das.

Newer application areas for the animation industry are architects, real estate, shopping malls and simulated training. Training modules for engineers and school children is another area worth tapping.