According to trade analyst Taran Adarsh, 'Ek Villain' opening was highest in terms of screen average.
#EkVillain Fri ₹ 16.72 cr nett [2539 screens]. India biz. Second highest opener of 2014. In terms of screen average, it's HIGHEST. AWESOME!— taran adarsh (@taran_adarsh) June 28, 2014
The tremendous hype that the film had generated prior to its release has resulted in an overwhelming start everywhere.
Despite '15' rating by Censors, 'Ek Villain' made a bigger start than most biggies in the UK, collecting 62,905 (Rs 64.33 lakh) on Friday. In Australia also, the film surprised with A$19,592 (Rs 11.08 lakh), tweeted Adarsh.
"Considering its genre, it's very good," he added.
In a nutshell, 'Ek Villain' is expected to be the first choice of cinegoers over the weekend.
Ek Villain reviewLoving the bad guy
In 'Ek Villain', Sidharth Malhotras plays a character with grey shades while Shraddha Kapoor plays his love interest. Riteish Deshmukh also has several grey shades to his character.