Maruti Suzuki looks to shift gears on supply of gearless wonder Celerio

Written by Press Trust of India | New Delhi | Updated: Jul 28 2014, 15:04pm hrs
Maruti Suzuki India is looking to increase the supply of the auto gear shift version of its latest compact hatch, the Celerio, to reduce the waiting period that currently stands at about four months.

Since its launch in February, the company has so far received bookings for over 57,800 units of the Celerio, of which 43% (25,000) are for the automated manual transmission (AMT) version.

"We continue to try and increase the supply of the auto gear shift (Celerio) cars," a Maruti spokesperson said. MSI had increased the monthly production of the AMT option to 6,500 units from about 4,500 units when it was launched. Almost 7,000 units of Celerio AMT have been retailed while for the manual transmission variant sales stand at 22,000 units,

the spokes-person said.

On waiting period, he said it would be around four months for the Celerio AMT, but zero for the manual transmission version, except for some variants, for which it could be eight weeks.

The company has been hampered by supply constraints of the AMT sourced from Italy's auto component major Magneti Marelli, which plans to shift its AMT production to MSI's supplier's park at Manesar in India in about a year's time.

The Celerio with AMT is currently priced at R4.14 lakh and R4.43 lakh while the manual transmission models (four) are priced between R3.76 lakh and R4.78 lakh (ex showroom, Delhi).

In May, the company expanded the range with the launch of a CNG variant, priced at R4.68 lakh (ex-showroom, Delhi).

With the Celerio, MSI has worked on addressing three key issues associated with automatic transmission cars the high cost of acquisition, low fuel economy and maintenance hassles.

Traditionally, the automatic transmission variants of small cars in India have not been successful, accounting for a mere 1% of the market. MSI had estimated the AMT version of the Celerio to account for about 25% of sales, but it has been overwhelmed with demand thats almost double the estimate.