MakeMyTrip purchased shares from the existing shareholders of ETB and invested a further amount into ETB. The total purchase consideration and investment in ETB is approximately $ 5 million, a company release said.
ETB, which was established in 2004, offers its customers online hotel reservations in Europe, North America and other key global travel destinations.
The acquisition of EasyToBook.com will add momentum to our stated objective of growing our hotel and online holidays business, said Deep Kalra, Founder & Group CEO, MakeMyTrip.com
ETBs rich inventory of online hotel reservations in Europe, North America and other key global travel destinations will enable us to enhance the hotel offerings for our Indian customers travelling to Europe and North America, he added.