MS Dhoni strikes record bat deal for Rs 25 crore

Written by Express news service | Updated: Dec 3 2013, 19:03pm hrs
Mahendra Singh DhoniMS Dhoni, who is now in South Africa, was represented by Arun Pandey of Rhiti Sports. (Express Archive)
A Rs 25 crore deal has confirmed MS Dhoni's status as world crickets biggest name, with two brands in sports and education, Spartan Sports and Amity University, jumping on to the opportunity to piggyback on the India captain.

MS Dhoni is an addition to a Spartan Sports lineup that already features Australian Test captain Michael Clarke and Olympic gold medal-winning Australian swimmer Stephanie Rice on its rolls.

The range, 7 by MSD, is expected to enter the market soon and MS Dhonis bats will also sport the logo. Spartan Sports said they would benefit from Dhonis direct involvement in promoting the exclusive range.


MS Dhoni is one of the worlds best cricket players and a global sports icon that has transcended generations and cultures, Spartan Sports managing director Kunal Sharma said. This relationship will create innovative cricket products. We are extremely thrilled.

The logo of Amity University, a group with interests in education, will also feature on MS Dhonis bat. The company said it forged the association because its core motto, Always on Top, matched MS Dhonis captaincy record.

We are happy to have MS Dhoni joining us. Hes one of the stellar personalities in India and international cricket, Atul Chauhan, chancellor of Amity University, said.

The India captain, who is now in South Africa, was represented by Arun Pandey of Rhiti Sports the company that has been managing the player for some time now.

When marketing high-profile figures, we are always focused on building long-term partnerships. The cooperation between MS Dhoni, Spartan Sports and Amity is the result of sophisticated analyses as well as the high standards and patience to find the right partner, Pandey said.