Launch: Lava premium smartphone series Iris Pro 30 priced at Rs 15,999

Written by Nandagopal Rajan | New Delhi | Updated: Jan 18 2014, 01:03am hrs
Lava Iris Pro 30 smartphoneLava Iris Pro 30 smartphone
The Indian brands are slowly trying to brush off their affordable devices tag by launching premium devices that can take on the big brands, of course with a slightly lower price tag. For instance, after it took its Xolo brand global with a launch at the CES 2014, Lava International Limited has launched a new premium series with its Iris Pro 30 smartphone. The phone has premium features, but at a Rs 15,999 price tag. Speaking at the launch, Chairman Hari Om Rai reiterated his resolve to make the company a global brand from the "Indo-Chinese" company it is at the moment.

Lava Iris Pro 30 smartphone

"This goal inspires us to work hard. We are looking at creating a multi-national brand within a decade," he added. The Android 4.2 phone has a 4.7-inch 720p IPS screen in a slim 7.5mm chassis. It will feature a 8MP auto-focus camera and a rare 3MP front camera. the device is powered by a 1.2 GHz quad-core processor and will have face and voice unlock.

The 2000mAh battery will last longer thanks to the content adaptive backlight control.

The phone will be available from next week.