Landcruiser PRADO lands with Rs 35 lakh tag

Mumbai, Nov 19 | Updated: Nov 20 2004, 05:30am hrs
Toyota Kirloskar Motor (TKM) has introduced the Landcruiser PRADO in the Indian market. Speaking at the launch in Mumbai, TKM vice-chairman Vikram Kirloskar pointed out that the company is targeting a sales figure of about 200 units over a one year period. PRADO is priced at about Rs 35 lakh as against Toyota Qualis, which is priced at Rs eight lakh. He added: Landcruiser PRADO is targeted at people who enjoy driving high horse power cars. It will not compete with Qualis of which we normally sell over 3,000 units per month.

TKM DGM KK Swamy, speaking on the sidelines of the launch, explained that PRADO was at present available in most global markets including Europe, Americas and Middle East. In India, it is being primarily aimed at the Mumbai and Delhi markets. The vehicles will be imported into India as CBUs (completely built units), as setting up a manufacturing facility for such volumes is not feasible, according to Mr Swamy.

Mr Swamy, while informing about the technical aspects, said that PRADO can climb a 45 degree gradient and can run even whether there is no proper road. PRADO is fitted with a 4 litre VVTi powered V6 engine, 17-inch aluminium wheels, cruise control and 5-speed automatic transmission.

The premium SUV segment in India, which includes PRADO, is said to have grown by 245% over the past year.

TKM is a joint venture between Toyota Motor Corporation and Kirloskar Group. TKM has invested about Rs 900 crore in its Bidadi plant near Bangalore and employees about 2,300 people.