TKM DGM KK Swamy, speaking on the sidelines of the launch, explained that PRADO was at present available in most global markets including Europe, Americas and Middle East. In India, it is being primarily aimed at the Mumbai and Delhi markets. The vehicles will be imported into India as CBUs (completely built units), as setting up a manufacturing facility for such volumes is not feasible, according to Mr Swamy.
Mr Swamy, while informing about the technical aspects, said that PRADO can climb a 45 degree gradient and can run even whether there is no proper road. PRADO is fitted with a 4 litre VVTi powered V6 engine, 17-inch aluminium wheels, cruise control and 5-speed automatic transmission.
The premium SUV segment in India, which includes PRADO, is said to have grown by 245% over the past year.
TKM is a joint venture between Toyota Motor Corporation and Kirloskar Group. TKM has invested about Rs 900 crore in its Bidadi plant near Bangalore and employees about 2,300 people.