Though the Italian brand Lamborghini is usually associated with sports cars, its tractors have a longer history since they were launched in mid 1950s, even before the cars. The tractor brands has been owned by the SDF Group since 1973.
In India the tractors are manufactured at SDFs plant in Ranipet, primarily for export. The plant is a global production hub for many of SDFs internationally renowned tractor models including Deutz-Fahr.
Lamborghini tractors have the potential to change the way India's view farm vehicles. Initially, the plan is to target rich farmers, golf courses, vine yards, cricket stadium and luxury resorts.