Metro railway has decided to treat its passengers to the matches via Incoda, the agency that uses scores of TV sets across the 17 stations to advertise while keeping passengers entertained with an eclectic mix of programmes.
During the last World Cup, an engineering student reportedly engrossed in a match had fallen off the platform and died as a train entered the station. Following public outcry after the incident, metro rail had stopped showing live events.
Incoda officials defended their decision to revive live viewing by pointing out that the TV sets suspended from the platform ceiling are along the centre line and passengers are cautioned not to step beyond the danger line near the edge of the platform.
According to metro railway spokesman, SC Banerjee, Incoda is doing well. The 10-year contract between metro and Incoda will end in 2012.