While a Shah Rukh Khan has to be careful with his words to keep his fandom intact and an Aamir Khan has to hold the urge of doing more than one film a year (so he gets the undisputed attendance of his stardom-starved fans on that one Friday of the year), all Salman Khan does is just be the unapologetic him (with all his girlfriend-abuse rumours, blackbuck and hit-and-run cases being all out there, in-your-face).
If Shah Rukh Khan were to be guilty of such cases, he would've been 'sent to Pakistan' while Aamir Khan's films would've been boycotted for life by different state legislatures.
So, WHY and HOW do Salman Khan movies become blockbusters in Bollywood
1. Salman kicking the goons in their balls, gives Indians a kick
Secretly, Indian audience is NOT yet over the Trouble-my-girl-and-I-knock-your-face practice in films. All the more now when the masses (women, especially) are exasperated reading about rapes every now and then, a nice-looking, macho (yet mostly a sitiya-baaz, roadside lover) Salman Khan kicks the balls of goons in his films for his ladylove, the audience gets a strange rushing adrenalin satisfaction. (Again, especially the women, who derive most satisfaction through Salman Khan, unsure if their own partners would EVER do the same for them)
2. Indians LOVE haughty and naughty stars
As much as people deny it, they can't help but be just star struck of stars with fiery tantrums. Be it the news of turning up late for shoots, slapping a fan or mocking another star. Again, Indians love the whole aura of a 'star' to the hilt. They expect a hero on screen to be a hero off screen. With Salman Khan's philanthropic acts every now and then, and the Being Human venture, people cannot help but fall in love with this sugar-and-spice personality. He isn't perfect, he admits it and his fans appreciate that and hence, they even believe what he does in his films. And having dated the reigning ladies of Bollywood (should rather be put as, having made those ladies reign in Bollywood) and being audaciously unmarried while actors his age are discussing bringing their children in commercial cinema, the enigmatic singledom works for his fans.
3. His desi, sadak-chaap antics, dialogues and choreography
No offence to his fans but when Salman Khan does a 'Dhinka-Chika' or puts a towel between his legs and thumps, the common man on the street relates to him (alongside some others cringing or getting embarrassed watching his antics). They LOVE him for that! Ask your paper-wala, paan-wala or taxi-wala. It's like he pays homage to the common, average Indian man, who well, IS chhichhora. Secretly, almost every buffed-up man wants to be a Salman Khan. He said it himself that he carries off style and does dance steps that a common can pick effortlessly, that's why he is Salman bhai. So when Pandeyji says, "Hum tum mein itne chhed karenge" the rickshawala and secretly even you, would chuckle because, hello! Yes, it makes for a fantastic, typically cheesy Indian punch line! And no logic at work, because come on, Salman dil mein aata hai, samajh mein nahi.
Ironic, it's Salman Khan I couldn't help writing about, for I'm NOT his fan. I'm amongst the ones who 'facepalm' at his cinema, happened to watch Kick recently, couldn't ignore the thundering, whistling and clapping audience in the theatre. This piece is just an observation of the mass-sentiment for Salman Khan films.