India Kawasaki Motors (IKM) launched the two bikes as completely build units from Japan which will be retailed through the stand-alone Kawasaki showrooms. The first such showroom is operating in Pune and the second one will soon open in Delhi. The Ninja 1000 and Z 1000 are both priced at R12,50,000. Yuji Horiuchi, MD, India Kawasaki Motors, said they are targeting sales of 100 units a year of each of the two models. With this launch, Kawasaki now has four superbikes in its India portfolio. The flagship Kawasaki models Ninja ZX-14R and ZX-10R was launched in September 2013. Kawasaki saw sales of 1,000 units in 2013, most of these were Ninja 300 and Ninja 650 units.
The company sees a sustained growth in the 501 cc and above markets which is currently at around 2,500 units a year. In the 1,000- to 1,600-cc segment, the sales are pegged at around 500 vehicles a year and this segment is expanding at 30%. The target by 2015 end is to have a 20% share of the superbike market, Shigeto Nishikawa, deputy MD, India Kawasaki Motors said at the launch.