Sun TV's scrip ended with a loss of 5.50 per cent at Rs 396.85 on the BSE. During the day, it fell by 5.79 per cent to Rs 395.60.
At the NSE, the scrip plunged 5.20 per cent to Rs 397.40.
"SUN TV's revenue was below estimate," brokerage firm Motilal Oswal said in a report.
Sun TV had on Friday reported a marginal increase in its net profit at Rs 165.64 crore for the first quarter ended June 30, 2014.
The company had reported a net profit of Rs 164.44 crore for the April-June quarter of the last year.
Income from operations of the Kalanithi Maran-owned Sun TV Network in the quarter under review increased 5.27 per cent to Rs 633.58 crore as against Rs 601.85 crore in the corresponding quarter last year, the company had said.