Its Grand Masti at the box-office: Extra marital web spins-off fourth highest opener of 2013

Written by Onkar Kulkarni | Mumbai | Updated: Sep 21 2013, 03:55am hrs
GrandGrand Masti
A sequel to 2004 Masti, Grand Masti, brought Vivek Oberoi, Riteish Deshmukh and Aftab Shivdasani back together once again as they get trapped in the extra marital web. The film received an overwhelming response on its opening day in terms of collections at the box office, and has become the fourth highest opener of 2013. On its first day, it collected Rs.12.51 crore nett at the box-office, on Saturday it got Rs 13.21 crore and on Sunday Rs 14.46 crore taking the weekend total to Rs 40.18 crore.

Money spinner

Grand Masti has done excellent business, from a flying start on Friday to a super strong Sunday. Now, one has to see if it maintains decent collections in the coming week, says trade analyst Amod Mehra.

The Indra Kumar directorial venture was preferred by both the multiplex and single screen audiences. Regarding its performance in G7 multiplex, Manoj Desai says, The film looses out on family audiences, but we saw a lot of young crowd pouring in. In fact, all the shows from Friday to Sunday were housefull. At Cinepolis India, the film received an average pan-India occupancy of 90 per cent.

While Grand Masti opens to a good response, Mehra points out a drawback in the films overall business. He says, The only hitch is that it costs the principal distributor Rs.35 crore. Plus, it is an adult film, therefore the recovery from satellite will be difficult. Collections from music and home video is too insignificant. Also, the movie has been banned in UAE, so it has to at least make Rs.70 crore nett to recover.

Disaster story

Last week saw the release of Vikram Bhatts Horror Story and Naseeruddin Shah starrer John Day. While both the films turned out to be a disaster, Horror Story did better business as compared to John Day.

We gave two shows each at Gemini and Galaxy for Horror Story. While Gemini had 100 per cent occupancy, the latter received 80 per cent average occupancy over the weekend, says Desai. His G7 and Maratha Mandir (single screen) could not accommodate John Day.

At Cinepolis, both John Day and Horror Story received 25-30 per cent average occupancy on the opening weekend.

As per reports from Bollywood Hungama, Horror Story collected approximately Rs. 2.87 crore nett, with Rs.79 lakhs on Friday, Rs.96 lakhs on Saturday and Rs.1.12 crore on Sunday. Whereas John Day garnered approximately Rs.1.50 crore nett with Rs.45 lakhs on Friday, Rs.50 lakhs on Saturday and Rs.55 lakhs on Sunday.

Past performers

From the previous lot, Shuddh Desi Romancecontinued to run successfully in its second weekend. The Sushant Singh Rajput-Parineeti Chopra starrer collected approximately Rs. 5.45 crore nett with Rs.1.23 crore on Friday, Rs.2.01 crore on Saturday and Rs.2.30 crore on Sunday, taking the overall total to Rs.42.12 crore nett.

Talking about the movies running from the previous lot, Mayank Shroff, Manager Programming and Film Marketing - Cinepolis India says, Shuddh Desi... sustained well with over 40 per cent occupancy in its second weekend. Going by the response, we will be giving good space for the film in its third weekend as well. The multiplex had no shows of Zanjeer at any of the screens. While G7 and Maratha Mandir had no shows of Shuddh Desi..., two shows were allotted to Priyanka Chopra-Ramcharan starrer Zanjeer at G7 multiplex.

International runners

Adam Sandler starrer Grown Ups 2 which released last week, did not fare well at the box-office. We had expectations from Grown Ups 2, which received only 25-30 per cent occupancy on its first weekend. It seems the film was affected by John Day and Horror Story as it catered to a similar audience, says Shroff. Whereas at G7, Desai says that Grown Ups 2 received 80-85 per cent occupancy on Friday and Saturday, and the film went houseful on Sunday.