Theres a different taste to almost all food in Israel, whether youre biting into a luscious pita stuffed with falafel and salat at a streetside joint, sipping a glass of Jaffa orange juice, or spreading soft white cheese (called gvina levana, it is referred to by its fat content) on bread at your hotels breakfast buffet. Its what fresh tastes like, and what you will taste and smell if you visit one of the rambling traditional souks of Israel where everythingbe it olives, nuts, dried fruit, fresh greens, organic spices, burekas, flavoured halva or boutique cheesescan be taste-tested before purchase. Its enough to inspire anyone to pick up a wok. Or, in Gurs case, to become a food writer. Born in Latvia, she studied literary theory and wanted to translate from Russian to English, but found her calling in publishing instead. The magazine, which will complete 20 years this winter, started out as a guide for professional cooks, and only missed an issue oncein the early 1990s, during the Gulf War. Thats about the time Israeli cuisine started getting interesting. We realised foodies were reading the magazine too, thus the shift towards a general-interest, lifestyle magazine with a strong focus on food, Gur says.
In the land of kashrut, you are what you eat. Food is very important in Jewish culture. While a lot of restaurants here adhere to kosher lawswhich is why vegetarian food is not hard to come bythere is a theory that kosher laws became stricter in the diaspora as Jews tried to use culinary segregation to preserve their culture better, Gur says. If the diaspora has enriched Jewish food culture, immigration has added variety to Israeli cuisine. In the Passover issue of the magazine, we featured a family from Jerusalem, where the mother is Persian and a younger sister is married to a Moroccan. So the sister brought with her spiced fish. Her Argentinian daughter-in-law made Jewish chicken soup. One of the sons was dating a girl from Libya, so there was a lot of diversity in one plate of foodthe Passover seder, the ritual first meal of the holiday, she says.
While the Palestinian tahini and hummus have become cult foods, with whole blogs and books dedicated to them, the shakshouka, an egg curry which was brought here by Tunisian Jews, is one of the most popular dishes in Israel today, and restaurants often serve it with spinach and swiss chard. The Iraqi sabbih, often called a Baghdadi sandwich, is equally trendy. Jews from Iraq introduced raw mangoincidentally, its called amba here, like in Indiaas a condiment. And of course, the baking culture and the Hanukkah donut (its shaped like a ball and doesnt have a hole) came from Germany, Gur says. Today, Tel Aviv is dotted with little bakeries that serve up some of the best strudel and cheesecakes you might have ever had.
Rounding up the meal with malabiit is made of milk, cornflour, rose water and sugar syrup and had its beginnings in street carts before being recreated in restaurantsGur insists we have coffeeIsrael is one of only two countries where Starbucks failed. We have the best coffee in the world, she says.