Innovative IT product platform requires persistence

Updated: Dec 16 2013, 09:09am hrs
November 30 was a big day in the exciting journey of QwikCilver Solutionsa day we were anointed as the best start-up of the year at the Express IT Awards. We were delighted for sure. Especially coming from a Group like the Express Group that has been appreciated over the years for maintaining the standards in all domains of its operations.

This award has been the culmination of our painstaking efforts over the last 4-plus yearswhere QwikCilver has pioneered the prepaid and gift card category in India among more than 150 leading brands, retailers and corporates.

As we see this, the selection of QwikCilver for this significant award has been for the strategic impact of the QwikCilver solution on the core business. The QwikCilver innovations in IT have resulted in tangible benefits for the business and customers and that has been one of the key factors that have aided the QwikCilver recognition for this Award. The IT innovations have helped large brands and retailers to grow their prepaid business by over 140%; drive revenue uplift by 200% and help drive online business revenues for their gift cards with the GiftBig e-commerce platform.

We have been single-mindedly focused on building Indias most innovative and robust stored value IT product platform that would pioneer new ways for Indian enterprises to launch and manage their customer engagements and drive revenues.

The development of an innovative IT product platform requires persistence for the long haul. There have been no short cuts. No quick wins. It has been a long journey of product development, product enhancements, engineering upgrades, customer pilot programmes, customer engagements, working capital challenges, working within tight start-up budgets, regular programme reviews and upgrades.

Setting up a passionate core team of individuals who believe in the cause for the long term has been a key driver for the success of QwikCilver. The team members have been chosen with complementary skills and capabilities that help to build the scale and business for the long term.

The commitment of key customers has been aided by the decision makers of the corporates in India seeing immense strategic benefits with the QwikCilver Technology Product suite. Leading corporates like Shoppers Stop, Tata-Trent, Titan, Aditya Birla Nuvo, Arvind Brands, Flipkart, Makemytrip, Landmark Group, Hindustan Unilever, Caf Coffee Day, Raymond, RP Sanjiv Goenka Group, PVR Cinemas have adopted and leveraged the QwikCilver Stored Value Technology Product Platform to launch innovations in their customer engagement programmes with novel prepaid and gift card programmes across India.

Consistent and sincere working with the customer teams across their multiple locations has aided in driving the QwikCilver IT innovationsas seen by the adoption of the prepaid category by over 40 lakh cards across 10,000 points of sale in over 300 towns and cities of India.

Ensuring a high level of integrity, ethics in business practices and company values have been critical in instilling the right set of principles to the team. This has been significantly important for gaining the long term trust of the key customers. At the end of the day, we see this recognition as the morale booster that we need from more than 40 lakh happy customers of gift cards that have been technologically powered in India!

TP Pratap

The writer is co-founder, QwikCilver Solutions