Rising from the sands of Abu Dhabi in the shape of a giant red dune, the two-year-old Ferrari-branded theme park is drawing in record crowds from the Indian subcontinent, with its offering of high-adrenaline rides, state-of-the-art simulators, live shows and other attractions, Bruno Wiley, sales director at Ferrari World Abu Dhabi said.
"We've seen a significant spike in the number of Indian tourists to the Park in the past year, with Indians now comprising one of our largest visitor contingents," he said.
Wiley is travelling to India later this month with a special Abu Dhabi Tourism and Culture Authority road show and will visit New Delhi to participate in SATTE 2013, a travel and tourism event, to promote this leading UAE attraction.
Ferrari World is the centrepiece of Yas Island, home to the Abu Dhabi F1 racing circuit, a championship golf course and a public park. Yas Island also sees the opening of Yas Waterworld this month.
There is a considerable Indian population in the UAE and the desire to visit relatives and friends, the UAE's great family-friendly offering, the country's proximity to the Indian market and its dense network of daily flights make it a hugely attractive destination for Indian tourists.
"Our excellent network of Indian travel agents find the Park an easy sell because it really caters to the entire family and that's exactly what the Indian tourist most appreciates," Wiley said.
Ferrari World Abu Dhabi brings together more than 20 Ferrari-inspired rides and attractions.
Top of the list of attractions are Formula Rossa the world's fastest roller coaster that clocks an acceleration speed of 0 to 240 kmph in 4.9 seconds, and the spine-chilling 62-metre drop on the signature ride G-Force.