Gitanjali Gems, which had two stores in Atria decided to shut shop after it discovered that footfalls were few. We exited more than a year back when we realised that the catchment was not big, a senior executive told FE.
The design appears to be a problem because it is too vertical, the ceiling is low and the corridors are
far away from escalator. explained Anand Sundaram, chief executive officer, Pioneer Property Zone, a mall management company. Cushman & Wakefield (C&W) ranked Mumbai third in terms of mall vacancy levels for the July-September period. Mumbai clocked15.4% after Punes 20.7% and Ahmedabads 28.8%.
While the slowdown in the economy has meant fewer shoppers, retailers are also in trouble thanks to high common area maintenance costs charged in malls. For this very reason, Tatas Trent, for instance, has taken a decision not to set up Star Bazaars its hypermarkets in malls. High mall rentals are also a deterrent. For perspective, while high street rentals in Lokhandwala, Andheri, are going at R320 per sq ft per month, a mall in Andheri commands a rental of R400 per sq ft per month.
Rentals in India comprise 8-15% of the total costs of retailers while abroad, this is just 3-8% of their
total costs,said Ankur Bisen, senior vice-president, Technopak Advisors.
While C&W counted 18 malls that had been deferred last year, DTZ believes 2.58 million sq ft, meant to be completed in the second quarter of 2013, was delayed in the hope that demand would improve. However, that doesnt seem to be a possibility. Kishore Bhatija, CEO of the K Raheja Corp-sponsored Inorbit Malls, told FE that there are few takers for malls among realty players.
The returns are not very lucrative and paybacks are much longer compared to residential projects, Bhatija said, pointing out that a shopping mall takes between 8 and 10 years to break even.
Over the last three months, at least 15 stores have pulled out of Atria Mall, including Archies Gallery, DJ Aqeels nightclub Hype and some stationery and jewellery stores. Spread over 190,000 square feet, it joins the the list of lesser-known failed malls in Mumbai like Milan Mall in Santacruz, Gold City Mall in Navi Mumbais Vashi area and Full Stop Mall on Palm Beach Road, Navi Mumbai. Gold City Mall has now been converted into an office complex.
A bulk of the mall area has been sold to either investors or store owners. So while the promoters may not be losing money, retailers who bought mall space need to rethink their strategies, said Sundaram. The Allen Solly store is one such brand that is not owned by Atria Mall promoters Champalal Vardhan, Dalichand Shah and Bhupesh Jain.
At a popular coffee chain on the malls ground floor, which had more than half of its tables occupied, the store assistant said that a majority of the crowd at the caf comes from the office complexes nearby, leaving the caf unoccupied on the weekends. Brands still present include Promod, Levis, Nike and a couple of auto companies.