However, industry bodies have welcomed other promises made in the manifesto like giving a thrust to job creation, tax reforms, growth revival and containing inflation.
"We welcome the openness to FDI linked to creation of assets and employment. Though we feel disappointed on the stand on FDI in multi-brand retail, we hold out hope for a possible review," Ficci President Sidharth Birla said.
Giving high priority to revival of growth and job creation, BJP today promised to contain inflation, pursue tax reforms and promote foreign investments but said no to FDI in multi-brand retail.
"We would continue to impress upon the BJP to reconsider its stand on FDI in multi-brand retail as the move will act as a multiplier effect on India's economy without impacting in any way the neighbourhood kirana stores," Assocham President Rana Kapoor said.
"It makes little sense to bar FDI from multi-brand retail since a decision to this effect has already been taken by the government and foreign investments lined up for it. The move, might send wrong signals to investors," PHD Chamber of Commerce President Sharad Jaipuria said.
The BJP promised to set up a price stabilisation fund to check inflation, ensure fiscal discipline and pursue banking sector reforms to deal with rising bad loans.
"The BJP manifesto outlines multiple measures for inclusive development, with focus on governance, growth and employment. These are arguably the key concerns facing the economy today," Birla said.
BJP said its tax policy roadmap includes focus on a non-adversarial and conducive tax environment, overhaul of the dispute resolution mechanisms, bringing on board all state governments in adopting Goods and Services Tax and incentives to promote investment.
"The BJP's focus in its election manifesto on giving a boost to economy, rationalising and simplification of taxation and restoring investor confidence would be a morale booster," Kapoor said.
Released here by top BJP leaders, the party's election manifesto accused the Congress-led UPA government of engendering 10 years of jobless growth.
Referring to taxation, the manifesto said, "The UPA government has unleashed 'tax terrorism' and 'uncertainty', which not only creates anxiety amongst the business class and negatively impacts the investment climate, but also dents the image of the country."
Welcoming BJP's manifesto, industry body CII said in a statement that policies mentioned in the manifesto are investor-friendly, focusing on reviving the economy and improving governance.
The Chamber appreciates the emphasis on employment creation and moderation of food inflation.
Revival of manufacturing along with other sectors has been dealt with in detail in the manifesto and many of the suggestions are in line with CII's own recommendations, the statement said.
Building a conducive business environment will be extremely important for reviving the confidence of investors, it added.