Eros acquires the worldwide rights on 10 shows from Zee TV. Terms of the deal not disclosed.
"The deal is positive for Eros as it adds a significant value to the company's offerings," said an institutional analyst with a foreign brokerage.
Eros shares up 8.1 percent at 245.30 rupees at 0501 GMT.
Zee Entertainment Enterprises Ltd shares rise as much as 1.6 percent.