IBM announces landmark partnership with Apple, to bring business apps for iPhone, iPad

Written by Tech Desk | New Delhi | Updated: Jul 16 2014, 18:07pm hrs
Apple-IBMApple CEO Tim Cook and IBM CEO Ginni Rometty have announced a global partnership to transform enterprise mobility through a new class of business apps. (Image courtesy: Apple Inc)
Apple and IBM announced an exclusive partnership that teams the market-leading strengths of each company to transform enterprise mobility through a new class of business appsbringing IBMs big data and analytics capabilities to iPhone and iPad.

The landmark partnership aims to redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business changegrounded in four core capabilities like a new class of more than 100 industry-specific enterprise solutions including native apps, developed exclusively from the ground up, for iPhone and iPad; unique IBM cloud services optimised for iOS, including device management, security, analytics and mobile integration; new AppleCare service and support offering tailored to the needs of the enterprise and new packaged offerings from IBM for device activation, supply and management.

The new IBM MobileFirst for iOS solutions will be built in an exclusive collaboration that draws on the distinct strengths of each company: IBMs big data and analytics capabilities, with the power of more than 100,000 IBM industry and domain consultants and software developers behind it, fused with Apples legendary consumer experience, hardware and software integration and developer platform. The combination will create apps that can transform specific aspects of how businesses and employees work using iPhone and iPad, allowing companies to achieve new levels of efficiency, effectiveness and customer satisfactionfaster and easier than ever before.

As part of the exclusive IBM MobileFirst for iOS agreement, IBM will also sell iPhones and iPads with the industry-specific solutions to business clients worldwide.

iPhone and iPad are the best mobile devices in the world and have transformed the way people work with over 98 percent of the Fortune 500 and over 92 percent of the Global 500 using iOS devices in their business today, said Tim Cook, Apples CEO.

For the first time ever were putting IBMs renowned big data analytics at iOS users fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver.

Mobilitycombined with the phenomena of data and cloudis transforming business and our industry in historic ways, allowing people to re-imagine work, industries and professions, said Ginni Rometty, IBM Chairman, President and CEO. This alliance with Apple will build on our momentum in bringing these innovations to our clients globally, and leverages IBMs leadership in analytics, cloud, software and services.

Apple and IBMs partnership is to put in the hands of business professionals everywhere the unique capabilities of iPads and iPhones with a companys knowledge, data, analytics and workflows.

Announced at Apples Worldwide Developer Conference in June and available later this year, Apples iOS 8 is the biggest release since the launch of the App Store, giving users incredible new features and developers the tools to create amazing new apps. For enterprise, iOS 8 builds on the new IT model for a mobilised workforce by improving the way users are informed of how their devices are configured, managed or restricted, with expanded security, management and productivity features.

Apple designs Macs, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

IBMs 5,000 mobile experts have been at the forefront of mobile enterprise innovation. The company has secured more than 4,300 patents in mobile, social and security, that have been incorporated into IBM MobileFirst solutions that enable enterprise clients to radically streamline and accelerate mobile adoption, help organisations engage more people and capture new markets.