The phone will feature a sophisticated navy blue design with a quad-core processor, HTC BlinkFeed and HTC Video Highlights.
The dual-SIM phone is powered by 1.3GHz quad-core processor, and has a 4.5-inch screen.
The company seems to be banking big on the Blinkfeed homescreen that lets users customise their live streams to deliver more relevant, up-to-the-minute news and social updates direct to their home screens. The stream now comes with an offline reading mode.
The phone has a 5MP camera and software that lets you create video highlights of your best pictures.
The HTC Desire 310 has been priced at Rs 11,700.