Honda Cars: It will be hard to beat Mobilio on durability, quality and reliability

Written by Vikram Chaudhary | New York | Updated: Jul 19 2014, 19:21pm hrs
Honda-MobilioHonda Cars says Mobilio diesel should have a 65% market share and the petrol should garner 35% share.
On July 23, Honda is launching its mid-size MPV called the Mobilio. After Maruti Ertiga, the Mobilio is going to be the second major player in the segment. Jnaneswar Sen, senior vice-president, Marketing & Sales, Honda Cars India, says that it is hard to beat a Honda vehicle on aspects such as durability, quality and reliability. In an interaction with FEs Vikram Chaudhary, he adds that the Mobilio is going to be a great value-for-money vehicle. Excerpts:

How is the Mobilio different from other Indian MPVs

The Mobilio is based on Hondas lightning bolt design language that gives it a unique identity. A pretty face, new grille, sharp design linesall make it stand out. Once you enter the cabin, you will be surprised at the amount of space, made possible by Hondas man maximum, machine minimum philosophy.

What was the thinking behind launching the high-end RS version of the Mobilio

We are positioning the Mobilio as a mid-size stylish MPV, and the RS is an extension of that style quotient. Traditionally, MPVs have not been great lookers. But we wanted to change that. Right from the first day of the Mobilios development, looks were very important. The RS version, we believe, can attract customers from even a class above.

Will the RS trim be available in both petrol and diesel options

We will announce at the time of Mobilios launch on July 23.

What percentage sales you expect for the diesel and the petrol variants, respectively

We believe the Mobilio diesel should have a 65% market share and the petrol should garner 35% share. But the ratio depends from state to state. For example, in Goa, where petrol and diesel prices are similar, we expect the petrol variant to sell more.

In India most MPVs are used in the taxi market. Where will the Mobilio fit in

We have been selling cars in India for over 16 years now, and you wont find even a single Honda vehicle as a meter-taxi. The Mobilio is a mid-size, stylish, family MPV and it will remain the same.

Will it be priced aggressively

Hondas cars are known for their superior quality and excellent fit-and-finish. Our cars may not always be lowest priced, but they are value-for-money products. It is hard to beat a Honda car on durability, quality and reliability. As far as pricing the Mobilio is concerned, it will be competitively-priced and will be a great value-for-money car.

Why is there no CNG version of the Mobilio

Currently, we have not considered a CNG-powered Mobilio but we will continue to explore the market and, if required, we will take the decision accordingly.

And what about the CVT automatic variant of the Mobilio

The demand for automatics is low in the MPV segment. But we will gauge the customer demand for its introduction in the future.