Accenture will maintain and upgrade HDFC ERGOs existing digital channels, including web portals and mobile applications. Accenture will also develop analytical models to help the insurer better adapt its sales strategy according to its customers evolving needs.
In line with our objective of growing our direct retail business, we want to make sure we offer our customers the best digital experience as possible, including a seamless interaction across all channels, said Mehmood Mansoori, a member of the executive management and Head of IT, Customer Experience Management, strategy and marketing for HDFC ERGO General Insurance Company. With Accenture supporting our applications, we can strengthen efficiencies, manage costs and most importantly, be better able to serve our customers.
As customers in India increasingly expect to be able to interact with insurers across digital channels, companies are faced with the challenge of providing multiple options to suit customer needs, Piyush Singh, Managing Director and Head of Accentures financial services operating group in India said. HDFC ERGO is a very strategic and long relationship for us and we are pleased to be their partners supporting them in executing their plans.
Accenture has helped HDFC ERGO establish its digital foundation by implementing a data warehousing and business intelligence framework, under a separate contract signed in 2011.