"At Harley Davidson India, we are enthusiastic about this market. We are a lifestyle brand. Last thing you do is to cut down on your passion and Harley is all about passion. We have seen a steady growth here," Prakash told reporters here at the India Retail Forum.
He also said the company has seen high double-digit growth in the market here.
"We entered this market in 2009 and between 2010 and 2013, we already have 2,000 Harleys on the road. We will continue to invest here. We just entered Indore and will add two new dealers in Jaipur and Pune soon," he said.
The US-based iconic bike maker had earlier said it would start assembling three more models in the country resulting in slashing of prices by up to Rs 4.55 lakh. It assembles models Fat Boy, Fat Boy Special and Heritage Softail Classic at its Bawal facility in Haryana.
The Fat Boy is available at Rs 14.9 lakh (ex-showroom Delhi) as against the previous imported price of Rs 19.45 lakh. Similarly, Fat Boy Special comes for Rs 15.6 lakh (ex-showroom Delhi) as against the imported price of Rs 19.70 lakh.
When asked about the impact of falling rupee, Prakash said there has certainly been an impact.
"Impact is certainly there, but we have not raised prices. A lot of our forex is managed at a foreign level. But we will watch the situation," he said.