The reason is that February is an average month for films, with most office-goers gearing up for the closure of financial year. Its also a pre-exam period. But then, timing is not always under the control of producers as the film may or may not be finished on time.
However, last year, films like Kai Po Che and ABCD- Any Body Can Dance which released in February proved to be hits. Given the new pattern, its been observed that small films prefer a release in the first half of the year as big films dominate the second half. Its also the month of Valentines, which is seen as a great period for romcoms. Ekk Main Aur Ekk Tu, which released on February 10, 2012, very near Valentines Day, did well.
This year, the big-ticket film Gunday too released on V-Day, and managed to clock a good amount of Rs 43.93 crore in its opening weekend.
Big film(s) of the month: Gunday starring Priyanka Chopra, Ranveer Singh and Arjun Kapoor made Rs 43.93 crore business in its opening weekend.
All eyes are now on Shaadi Ke Side Effects starring Farhan Akhtar opposite Vidya Balan for the first time.
Gunday box office collections (till Tuesday): Rs 77.46 cr
Shaadi Ke Side Effects' gross box office collections for the first weekend came to approx Rs 32.44 crore.