What explains our insatiable appetite for food shows The trend coincided with rising affluence in India and the growing aspiration for a better lifestyle. Food, an important element, was dressed up and given more exotic avatars. The best way to do that was to find a telegenic chef and put him/her before a camera. With the arrival of designer kitchens and imported cooking ranges, studios were transformed into dazzling sets for food shows, adding to the appeal. The last two decades have also coincided with the growth in consumer spending on exotic fruits, vegetables and ingredients. Affluence also meant foreign travel and a growing appreciation for cuisines from around the globe. The result has been that TV has transformed the behind-the-scenes pot-stirrer to a culinary rockstar and Indian audiences cant seem to get enough of them.