Sluggish physical demand in Asia in the seasonally quiet summer period is also weakening support for any price rally.
Other than seasonality, the possibility of a further drop in prices due to an improving U.S. economic outlook and stronger dollar is also keeping buyers away, dealers said.
Spot gold was at $1,307.10 an ounce by 0950 GMT, little changed from $1,307.00 late on Tuesday. U.S. gold futures for August delivery were up $2.10 an ounce at $1,308.40.
"Bullion slipped lower alongside the VIX volatility index as risk sentiment improved and equities gained," Andrey Kryuchenkov, an analyst at VTB Capital, said. "This suggests that last week's safe-haven buying had run out of steam, being the key driver lately.
"With little physical appetite at this point, we could take a little more downside to $1,290/93 and consolidate some more," he said. "Little has changed on the fundamental front as far as Asian consumer demand is concerned, with much-muted activity in both India and China this week."
Spot gold has traded within its narrowest monthly range in nearly five years so far in July. Prices have struggled to make significant headway in the face of rising equity markets, which have diverted some investment interest from gold.
European stocks rose on Wednesday on the back of strong earnings despite investors' concerns over the possibility of fresh European Union sanctions against Russia over the Ukraine crisis.
German bond yields dipped back towards record lows however, with conflicts in Ukraine and the Middle East supporting demand for safe-haven government bonds.
From a technical perspective, gold prices will need another trigger to extend gains after climbing 8.5 percent this year, according to analysts who study past price patterns to determine the future direction of trade.
"Although momentum tools are pointing higher within what is an ongoing bullish trend..., the yellow metal is required to break above resistance at $1,325.17, the 62 percent retracement of this month's setback," UBS said in a note on Wednesday.
"This should be the trigger for a move higher to next resistance at $1,345.46, the July 10 high, and then over the longer term to $1,392.22, the March extreme. Any downside from here should find support at $1,292.35, last week's low."
Among other precious metals, silver was up 0.3 percent at $20.95 an ounce. Spot platinum was up 0.1 percent at $1,481.90 an ounce, while spot palladium was flat at $870.22 an ounce.
Data released on Tuesday showed that palladium shipments from number one producer Russia to Switzerland, a major refining and trading hub, dropped in June after rising sharply in the previous two months.
"We do not expect a return to the consistently elevated shipments of most of the past decade, and we reiterate our expectations for the palladium market to deliver a sizable deficit this year and for Russian state stock releases to be limited," Barclays Capital said in a note.
Palladium prices have hit 13-1/2 year highs this month, in part due to concerns that supply of the metal from Russia may be threatened by its stand-off with the West over Ukraine.