Commenting on the launch, Assistant Vice President, Marketing, Godrej Security Solutions, Mehernosh Pithawalla said, "We at the GSS have always believed in foreseeing and anticipating consumers' needs and requirements on the basis of extensive market research."
Godrej Security Solutions today showcased its range of ultramodern safes, including the recently launched Matrix with I-warn technology - India's first home safe that that triggers off an alarm if it is being tampered with and sends instant SMS alerts or recorded voice messages to pre-registered phone numbers. Other contemporary safes on display were Privy, Secreto, E Bio and E Swipe. Privy is a top opening safe that is ideal for hiding valuables within their flooring for extra security. The safe is priced at Rs 10199. Secreto is a modern drawer opening safe that slides easily and can be used as a drawer and fitted in the wardrobe. The safe has telescopic slides to access the inner most part of the safe. It is priced at Rs 11499. The E-Bio safe locking system ensures that one's valuables are protected with the most intricate key design; one's own fingerprints. The safe is priced at Rs 12999. The E-Swipe is a well designed safe enabled with an advanced swipe reader priced at Rs 12499 and the Ritz is a soon to be launched safe priced between Rs 18,000 Rs 21,000
He said that the new products would be sold and marketed through about 4500 outlets that Godrej has. He said that the number of outlets will grow upto 6000 by the year end. He said that Punjab market was growing at an astounding growth rate of 40 per cent and as such it was an important market for the company.