According to the company, the oil has a fatty acid profile that is very close to what is recommended by the American Heart Association. The unsap matter in the oil is a rich source of anti-oxidants and micronutrients, giving it the highest cholesterol-reducing capacity.
Announcing the launch, Godrej Industries Ltd executive vice-president (sales & marketing) MY Varma said the oil was targeted at the lower price segment and being a health-focused oil it would provide higher value-for-money proposition.
According to him, the company has been planning to introduce this oil for long. After indepth research, the company has finetuned a vegetable oil blend (60 per cent refined rice bran and 40 per cent imported soyabean oil and permitted anti- oxidants), he said.
The oil, which brings out the best of both rice bran and soyabean oil, is available in two SKUs of 1 litre flexi pouch and 5 litres jar, priced at Rs 58 a litre. The company would be introducing the oil across the country in the next few months.