The company said customers will get the product free (up to a value of Rs 5,000) for the first three days of launch if product is not delivered on the same day.
Customers can place their orders by 12 noon on a business day to have their orders delivered to them by 9 pm on the same day, Flipkart said in a statement.
The service is currently available in Bangalore, Delhi, Mumbai, Kolkata, Noida, Gurgaon, Faridabad, Manesar, Navi Mumbai, Thane and will be scaled up to other cities soon.
Flipkarts same day guarantee delivery features:
* Order by 12 noon and have the order delivered by 9 pm on the same day
* Service available for additional shipping fees of Rs 200 with an introductory shipping fee of Rs 140
* Customers to get the product free, up to a value of Rs 5000 for the first three days of launch, i.e April 2830 if product is not delivered on the same day
"Innovation is part of the Flipkart DNA and over the past six years we have been constantly adding and refining technology that enhances and improves the online experiences for all our customers." said Sachin Bansal, Co-founder and CEO, Flipkart, "We are the only e-commerce platform offering Same Day Guarantee Delivery at such a large scale to Indian customers today. This launch is the next step in a series of innovations that we have introduced to the Indian online shopping market, said Bansal.
Flipkart.com offers over 10 million products across 70+ categories. It 18 million registered users with 3.5 million daily visits.