"Financial metrics of the world's top 50 banks and financial institutions indicate increased confidence in the sector, but regulatory activity shows no sign of abating. But they still don't instill confidence, which is negative at the end of the third quarter (of 2013)," Thomson Reuters said in a survey based on analysis of news and social media sentiment.
"While social media sentiment analysis shows trust is still negative for the quarter, for the first time since January. European financials have moved higher than US financials, reflecting mortgage scandals in US and increasing confidence in Britain and European institutions," said Thomson Reuters President (Financial & Risk) David Craig said.
He, however, said the ongoing monitoring of key metrics on trust in the global financial industry reveals that five years post-credit crisis, financial institutions are stronger, more stable.
Tracking trust through news and social media sentiment revealed a score of -1.5 per cent for the top 50 global financial institutions in Q3, at the same level as in the second quarter, Craig said.
However, on a regional level, there continues to be subtle but important shifts. The institutions in Europe/UK saw modest third quarter improvement in trust sentiment from -1.5 per cent to -1 per cent, and are now on par with the Asian institutions which have led in trust scores for virtually all of 2013 at -1 per cent for both quarters.
At -1.6 per cent, the institutions in North America were flat for the quarter, but had the lowest levels of confidence overall.
In Asia, concerns about the strength of the economy and shadow banking in China appear to have the greatest impact on overall trust sentiment for banks in the region, he said.