While a candidates poll expense limit is fixed at Rs 70 lakh for bigger states such as Uttar Pradesh, any hoarding or campaign material with Modis photograph would be included in his individual account.
Admitting that new hoardings have been put up, Varanasi BJP in-charge Ashok Dhawan said, Modi is BJP, and BJP is Modi.
Party spokesperson Sudhanshu Trivedi, however, told PTI that the hoardings had been replaced due technical reasons and cited the poll expense factor.
Earlier, in Vadodara too, the BJP had covered banners and posters carrying Modis photographs just days before he filed his nomination for the seat.
Congress candidate Ajay Rai, however, said the BJP had finally realised that Modi, being an outsider, has little popular support in Varanasi. This is 100 per cent desperation. They have been shouting Modi sarkaar, but are now suddenly saying BJP sarkaar, he said.