The car will be the first product aimed for the Indian market and the first of the future Datsun model line-up to be launched from 2014. The premiere event will not
only unveil the new model, but also introduce the Datsun brand whose return to the market was announced in March 2012.
The brand is targeting high-growth markets like India, Indonesia and Russia in 2014 to be followed by South Africa later in the year.
Datsun will bring competitive products and services, modern and aspirational, while at the same time reassuring, providing superior value and specifically developed for the emerging and ambitious new middle class in high-growth markets. The Datsun cars will be locally developed with the support of Nissan Motor Company engineers and stylists and will be locally produced, said Vincent Cobee, Head of Datsun.