"The Company sold over 50,000 bikes last year. As Indians are increasingly taking to the greener transport, we aim at selling 70,000 bikes by 2014," Managing Director, Firefox Bikes, Shiv Inder Singh said in a statement.
With 150 exclusive retail outlets, Firefox Bikes claims to be the largest organised company in the biking segment in India. It has a wide range of bikes for men, women and kids.
The company, which launched two premium bikes priced over Rs 1.62 lakhs in auto expo, also showcased biking accessories and cycling gear that include helmets, shoes, gloves, locks and biking tools to woo budding cyclists.
Having associate offices in Taiwan and Shanghai, Firefox Bikes is the exclusive distributor of TREK USA, Shimano, Finish Line, Saris, Kryptonite, Super B, Slime, Tern and Bontrager in India. The company was established in 2004.