One of the people who stand to get a major leg-up in the company following the management reshuffle is Jony Ive, who currently heads industrial design. Ive now reportedly will get more influence over the vision and detail of Apples products and takes on responsibility for their human interface (how customers use them). Basically, he will be the conduit where software and hardware inputs meetone of the most important roles Steve Jobs performed. Tim Cook has shown that he is a capable leader, presiding over successes like the outstanding sales of the iPhone 4S and 5 while also apologising for failures like Apple Maps. But, more importantly, with this reshuffle, he has shown that he hasnt let his ego get ahead of him. Sure, Apple has done well since Jobs, but that doesnt mean Cook is above adopting some of Jobss best strategies. Jony Ives dual role is testament to thatJobss role of single-handedly reconciling software and hardware needs to be duplicated if Apple is to stay at the top.