Etihad Airways and Jet Airways sign sponsorship deal with Mumbai Indians

Written by fe Bureau | Mumbai | Updated: Apr 11 2014, 01:51am hrs
Jet AirwaysAmong the highlights of the sponsorship agreement will be the display of extensive Etihad Airways and Jet Airways branding. Reuters
Etihad Airways and Jet Airways have signed new sponsorship deal naming both airlines as principal sponsors and official airlines of Mumbai Indians cricket team, a Jet Airways release said on Thursday.

Among the highlights of the sponsorship agreement will be the display of extensive Etihad Airways and Jet Airways branding and messaging beamed across LED pitch-side advertising and on giant screens in the stadium, the release said.

"This will occur during the Mumbai Indians home matches including the tournaments first game which will be played at the Zayed Cricket Stadium in Abu Dhabi. In addition, the airlines logos will be prominently displayed on the teams shirts and merchandise, it added.

Eight IPL teams including Mumbai Indians will participate in this years edition of IPL. The UAE leg of the tournament will take place between April 16-30 at Abu Dhabi, Dubai and Sharjah.