Though e-tailing remains a small contributor to retail, accounting for only 0.4% of the overall market, the sector is growing rapidly, reports fe Bureau in New Delhi. The growth in the number of mobile internet users and smartphones is and will remain the key driver fuelling its fast growth. E-tailers have also attracted customers with a wide range of products, large discounts and the option of cash on delivery.
About 60% of internet users visit e-tailing sites; this segment forms the core base for e-tailing as it is aspirational, well-connected, tech-savvy, and mobile and has high spending power. Indias e-commerce market, currently $2.3 billion, is expected to hit $32 billion by 2020, according to a recent Technopak report.