Sameer Tandon, Chief Sales and Marketing Officer, Escorts Agri Machinery said here today that the company realises that farmers too have a Right to Comfort. He said that the Executive Series launched today provides best-in-class combination of impressive features, modern design, stunning looks, and world-class technologies. Available in 45 HP, 50HP and 60HP, these tractors are designed to cater to the progressive new- age Indian farmer, who are smart, educated and have an entrepreneurial bent of mind. They have adopted farming as a business of their choice and a tractor stands as the symbol of pride for them. The series begins from Rs 5.98 lakhs to Rs 7.05 lakhs
He informed that a variant of the new Farmtrac Executive Series has also been launched in Hannover, Germany recently for European and other developed markets. He said that it has stunning looks and a car-like driving comfort. Other features include a safety device, a new scissor seat with recliner for best driving comfort, stylish fenders for elegant looks, suspended clutch and brake pedals, a digital speedometer and LED head-lamps. It has capability to perform in extreme dusty conditions coupled with revolutionary air-filtering technology that enhances the efficiency of the tractor.
Tandon said, Escorts has concentrated on bringing the best of technology from around the world to Indian farmer and it has taken the lead to change the industrys perspective of Indian farmer who till now was viewed through same prism as four decades ago. The tractor industry at large tended to overlook his evolution from being just a farmer to a customer for whom, in addition to power and efficiency, style and comfort also matters. Other automobile sections like the car and bikes understood this trend and transformed over a period of time. However, the tractors, on which the farmer spends most of his time, continued to look the same old tractor. With this new series, we want to give Indian farmers that glamour quotient in a tractor. Just like the car and bike became status symbols, our tractors will become a status symbol for the customers.