Emirates Airlines pools in football legend Pel as global ambassador

Written by FE Online | Mumbai | Updated: Jan 18 2014, 01:06am hrs
PeleBrazilian football legend Pel? has become the global ambassador for Emirates Airline, the official FIFA Worldwide partner. (AP)
Brazilian football legend Pel has become the global ambassador for Emirates Airlines, the official FIFA Worldwide partner. Coinciding with the highly-anticipated FIFA World Cup, to be hosted this summer in Brazil, the airline has partnered with Pel on its global campaign to showcase the connections that Emirates Airlines creates between people, places and passions around the world - through its sponsorship of sports, as well as its operations as an airline.

As part of the agreement the two parties will work together on a number of initiatives over the coming months. This is the second time that the airline has worked with a global ambassador to complement its FIFA World Cup campaign, the first being Franz Beckenbauer during the 2006 tournament in Germany. Partnering with such prominent sports figures, like Pel, allows the airline to amplify and bring to life the many ways sports inspires and unites people and ideas around the world.

HH Sheikh Majid Al Mualla, divisional senior vice president, commercial operations, Emirates Airline said, Pel is a global icon. He is recognised, respected, and an inspiration to people around the world. He represents the best values of the beautiful game of football, not only because he was a great player, but also because he uses the power of sports to connect people with each other, with communities, and with opportunities. In many ways, Pel stands for the same values that Emirates does. He is the ideal choice for our Global Ambassador and we are thrilled that we will be partnering with him.

Emirates Airlines is also linked to Pel through the airlines sponsorship of the Cosmos team in New York City, where he is honorary chairman. Announced in 2013, the New York Cosmos sponsorship marked Emirates first foray into football in the USA.

Pel said, Emirates Airlines is one of the most outstanding brands in global sports today. Having just flown on Emirates A380 from Zurich to Dubai, I can say from personal experience that it is also an outstanding airline. It would be great if the airline would fly the A380 to Brazil for the FIFA World Cup. My flight was comfortable and it was delightful to be on board with their helpful and friendly staff. And with such an international mix of passengers, Emirates Airlines is a global airline just like the global game of football. The airline is a proud supporter of sports around the world, and I am honoured to be its global ambassador.

Pel first visited the UAE in 1973 when Santos - his club at the time - played against Dubai club Al Nasr. He passed through Dubai twice after that his most recent time being just over five years ago.

On this visit to Dubai, Pel also remarked on the tremendous growth of the city and its achievements. He said, Dubai has made a name for itself on the international stage. It has changed so much from when I first visited in the 70s. I see a thriving city with great infrastructure for tourism and business, capable of welcoming the world and connecting with the world. My wish is that the FIFA World Cup will help unleash and showcase this same potential for Brazil.

An official FIFA partner since 2006, Emirates Airlines has been involved with the FIFA Womens World Cup, the FIFA U20 and U17 World Cup, as well as the FIFA World Cup including the upcoming 2014 event in Brazil.