Dhoom 3 box office collections and star Aamir Khan's multiplier theory, hits out at Rs 200 crore figure

Written by BollywoodHungamaNewsNetwork | New Delhi | Updated: Jan 11 2014, 21:51pm hrs
Dhoom 3After Dhoom 3 box office collections broke all records, Aamir Khan propounded theory that affects Shah Rukh Khan's Chennai Express negatively.
Dhoom 3 box office collections generated massive interest in the industry and among the cine buffs, leading to breaking of multiple records. Looking at how each film fares at the box office in comparison to the previous release, Aamir Khan threw open yet another comparative metric.

According to Aamir, "To measure a film's success, you need to see the weekend figures and compare it with the total collection."

"Like 3 idiots did Rs 40 crore on the weekend and the total business was Rs 202 crore, so the weekend multiplied by 5, is the behavior of the film, which is very good. That shows people have gone again and again to see the film," Aamir Khan said.

"Jo film teen din mein 100 crore karein aur total mein 200 crore karein, then that film is not good," Aamir added.

Looking at a metric comparing the quality of movies (weekend to lifetime multiple for the 100 crore club), a higher multiple indicates strong content and therefore longevity at cinemas, which in turn signifies footfalls being attracted in subsequent weeks.

From this analysis, Shah Rukh Khan's two films Ra.One and Jab Tak Hai Jaan rank at the bottom of the list while his recent hit Chennai Express comes in at number 17.

Box office collections matric