Dhoom 3 and Malaysia Airlines ink partnership

Written by FE Online | Mumbai | Updated: Dec 24 2013, 02:29am hrs
DHOOM 3Dhoom 3 marketing initiative set to bolster its box office collections. (Photo: A still from the Katrina and Aamir Khan starrer Dhoom 3)
Malaysia Airlines has announced the associate partnership for the release of Bollywood blockbuster, Dhoom 3 starring Aamir Khan and a star-studded cast which should go to bolster the film's box office collections too.

Malaysia Airlines has also organised a contest named Machao Dhoom.

According to Azahar Hamid, regional senior vice president, South Asia and Middle East, Malaysia Airlines said, Malaysia Airlines is excited to be part of the much awaited Dhoom 3 release. Bollywood is great at taking the viewers imagination to destinations around the world. With Malaysia Airlines, we can make that journey happen.

Famous for its suave villains and intrinsic storyline, the Dhoom series continues with more action, more roaring and daring bikes stunt, cupid thieves and foot-tapping music, to make for an exciting Christmas at the movies.

Ashish Patil, business and creative head, vice president, Y-Films, Brand Partnerships, Talent, stated, Dhoom 3 is a film that will have a huge play globally. So it was a great idea to partner with an international airline like Malaysia Airlines who also appeal to a large global audience. We are delighted to be on this journey with Malaysia Airlines and look forward to creating some Dhoom while were at it!

Malaysia Airlines recently embarked on an extensive brand campaign themed along Journeys are made by the people you travel with. Flying from six cities in India to its hub in Kuala Lumpur, Malaysia Airlines connects to over 60 destinations within its own network, and covers 880 destinations in more than 150 countries with its members of one world.