The objective behind the move is to deliver influential creative solutions through all marketing touchpoints, according to Madhukar Kamath, group CEO & managing director, DDB Mudra Group. To meet our clients' needs, we have formed creative and strategic planning councils, he said.
Today, we sit at the intersection of humanity, creativity and technology, he added.
With this reconstitution, Mudra's new group creative council has five members while its strategic planning unit has four board members.
The agency's group executive has eight board members, including Madhukar Kamath and Sonal Dabral, chairman & chief creative officer, DDB Mudra Group.
On the rationale behind the creation of the group creative council, Dabral said,'' It is of paramount importance that we constantly evaluate and celebrate our creativity, our work. Our Creative Council will help us in this effort with creative leaders of the group coming together and sharing ideas to build our agency stonger.